rygg | heate + khule
The team at Rygg approached us to assist with the launch of their Heate and Khule products by modelling their existing packaging and creating a suite of CG stills and motion clips to work across their online store and social channels.
As part of the launch, we assisted Rygg by creating product videos for both Heate and Khule. Here we leveraged the existing assets created for the stills and complemented them with abstract scenes that captured the sensation of using each product.
Design, modelling, animation and sound design was all created in house.
Outside of the core shots that would be used across Rygg’s online store, we also wanted to provide their team with a broader set of images that could be used flexibly across their social channels.
Additional lifestyle shots linked the products to their exercise application and stylised abstract shots evoked the heating and cooling sensations of the gels.
